When a buyer asks an AI assistant what to buy or who to hire, an agent does the research. It reads your site, your reviews, your category coverage, your claims — then answers with a shortlist. If your brand is not legible to the agent, you are not on the list, and the buyer never knows you existed.
What agents actually read.
Structured data before prose. Consistent claims across surfaces before any single surface. Third-party evidence before self-description. An agent comparing you to a competitor is not moved by adjectives — it is moved by whether your category, your offer, and your proof are stated plainly and verifiably where it looks first.
The audit, in four lines.
Positioning clarity: one category, one problem, one audience, stated plainly. Structural consistency: your site, your social, and your founder's LinkedIn must not contradict each other — agents read them all. Earned credibility: what others say about you outweighs what you say. Verifiable claims: schema, clean metadata, evidence attached. Our parent agency's briefing on this — When Agents Choose Your Brand — covers the research, including the 30-point gap between how much organizations expect customers to trust agents and how much customers actually do.
Practicing what we publish.
This site is built machine-legible by design: full structured-data graph, verifiable case numbers refreshed from a production database, an llms.txt for answer engines, and a security posture written for the technical reviewer — human or agent. Legibility is not a marketing trick. It is the same discipline as good branding, made mechanical.
If you want your brand audited the way an agent would read it, start with the 30-minute strategy blueprint call. Book a slot.